They've already sold part of it (to Jeff Bezos) and they'll inevitably sell more of it when one of them gets old/bored/etc.

"I consider myself lucky. That was not the case with our new owner. Alan Meckler is very much an entrepreneur and he told me early on he learned the hard way to listen to the instincts of the founding entrepreneur after an acquisition. "

Don't you think that that might be due to the fact that stories where things simply worked out more or less as planned are very dull to tell and hear.