I'm sorry but I don't follow you here.
>If this cultural shift is a concern due to its effect on society and its norms, then Peterson would be a counter-productive solution, since this sort of person being considered an intellectual worth following is a step down from these very same norms. It's like putting out a house fire with a flamethrower. The problem is the breakdown in informed discourse.
Peterson DOES encourage informed discourse. Unlike some public figures that are wont to use strawman arguments and/or voice their opinions in an echo chamber, I've seen Peterson go on almost hostile interviews, keeping calm and giving accurate and measured answers to their questions whilst ignoring their jabs(see Cathy Newman or Vice interviews for example). And as was mentioned before, he's also known to change his opinion if he's convinced that he was wrong - now you show me another public figure that's willing to do that, not too many of those from what I've seen.
>The result is that the money and attention of people concerned about cultural shifts is then funneled into the pockets of people like Peterson or Shapiro or whomever, with some pretty unenviable results.
I can't speak about Shapiro since I haven't watched him or his stuff, but I have no problem with Peterson getting money or attention from his lectures, interviews, or books. I cannot find what harm his material can cause either.
>You end up in a situation where people talk of rediscovering traditional norms and opposing them to new norms, without actually understanding what the traditional norms are or engaging with them beyond vague social-media ready descriptions. What could have been effective or at least thoughtful conservatism paradoxically turns into a post-modern parody of itself, with plenty of references to the aesthetic aspect (flags, slogans, freedom of speech etc.) without the substance that originally generated those symbols. And this substance and world lying outside of the Petersons and Shapiros starts to shrink because they monopolize the attention of people who would have otherwise engaged with deeper material and applied it in productive ways.
I think it's healthy to be at least A LITTLE bit sceptical of new norms. Our society was pretty much the same for at least thousands of years and in a few decades we're changing things up very drastically. Are you that sure that it's not going to cause issues that can have dire consequences in the future? I'm not.
I'd like to reiterate again that I don't think Peterson is as conservative as you seem to be implying, he doesn't want everybody being under Sharia-like social rules of Christian propriety. He does seem to lean towards traditional family values, which I don't think is a bad thing. Otherwise he seems to champion personal freedom, especially against any form of tyranny.
With regards to him not understanding traditional norms I'd like to disagree. If you can show me some examples of where he does that please do.