I could see something amiibo (https://www.nintendo.com/amiibo/) like where the NFT basically unlocks things in different games but really struggle from a business perspective why you’d choose the crypto route over owning the market yourself. Particularly if there is supposed to be some permanence to the asset the NFT points to. For example the game no longer makes money but for some unforeseen reason someone owns an NFT of a game item worth $100,000 what happens when you pull all the game infrastructure and therefore the linked item down?