It is a little disappointing to see npr resorting to internet ad spam style headlines. Unless of course this truly is the chariot my archeologist does not want me to know about.
Unless the quoted source is himself being sensationalist, I don't think it's "clickbait" to use his summary as a headline.
It's pretty spectacular.
The Roman Empire had good wagon technology - metal on metal bearings, lathe-turned hubs, etc.
https://www.npr.org/people/348743421/becky-sullivan
You hear about this from authors all the time who get disappointed in what the publishers choose for the book title.
It's been like this for a while. Donald Normans "the design of everyday things" was initially "the psychology of everyday things" but psychology books don't sell well and apparently such errant superficialities matter. He's a respectable academic, shouldn't be subject to such stuff, but here we are nonetheless.
I wish I could say content works without marketing and a bit of formulaic sensationalism for the title but it really doesn't perform without it. It appears to be kind of a requirement.
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† Right now Amazon's nonfiction bestseller list https://www.amazon.com/Best-Sellers-Kindle-Store-Nonfiction/... has "The Psychopath" at #1, "Mindset" at #2, "Master Your Emotions" at #18, "The 7 Habits" at #21, "Girl, Stop Apologizing" at #28, "13 Things Mentally Strong People Don't Do" at #31, "The Declutter Challenge" at #34, and "Thinking, Fast and Slow" at #50, plus a number of gray-area books; the New York Times has "Think Again" at #11. I think it's fair to say that psychology books sell a buttload.