Vim is getting more popular. Not just within vim, but outside vim! Practically every full-featured editor has a vi or vim mode, and when they say vi, usually they also mean vim.

Things that have nothing to do with vim but are inspired by vim are even sprouting up! And apparently it's OK to name something based on vim: https://groups.google.com/g/vim_use/c/EnSMrx_rGg4/m/d_nVlmLQ...

Edit: In Bram's reply he mentioned the household cleaner. Apparently it's similar to Ajax. That's so awesome. https://en.wikipedia.org/wiki/Vim_(cleaning_product)