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If a small business can pay someone else to develop and host a turnkey WhatsApp bot, they can pay someone else to develop and host a turnkey website, no?

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It's not meant to be specific to the business. People usually contact small businesses for scheduling / rescheduling / cancellations , those kinds of inquiries are "bot-able" to certain extend. The plan is to have an affordable subsription service for general use.

As I mention before, the decision tree is still designed by the business, the AI is for the natural language processing.

I'm not following. Why can't that service be a web site? That doesn't imply it has to be specific to the business. Think PayPal or Square.

But...what if they don't know how? Hiring for things you don't know how to do, or why you would, is very difficult.

Why does that make paying for a natural language bot better? Small business owners don't know how to implement natural language AIs any more than they know how to make a web site.

People hire others to do things they don't understand all the time. That's the point of hiring people. You ask your peers for a recommendation and judge based on the result.

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