Next time you consider donating, think of the cost of creating new logos for the sake of it + keeping someone on staff to write this drivel.
"Why are you spending time and money on something I don't care for"
People complaining about charities having advertising campaigns and managers. Like they think companies do it just for fun and not that it actually works and is required.
The recent changes in the latest Google re-branding, for example, were anything but well-received. Even Chrome's icon is now smaller, and in a white box, with rounded corners — because everything needs rounded corners these days — for no apparent reason other than I guess we want to feel like a phone now.
The overwhelming majority of users are not shedding tears that their favorite product hasn't updated its icon in more than 3 months.
3 techies made disgruntled noises in their apartments behind drawn blinds and the rest of the world moved on.
> The overwhelming majority of users are not shedding tears that their favorite product hasn't updated its icon in more than 3 months.
And the overwhelming majority of users will not shed a tear if their favorite product changes their icon once a week.
You might be right about current users, but this kind of thing matters a lot if you're going to convince potential future users. Someone who isn't already using Firefox isn't going to have a lot of faith in trying it out if the logo looks like it was done in SodiPodi in mom's basement.
Today Firefox is still best, bt they've been shooting themselves in both feet repeatedly IMO.