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Gimp is (I think) a struggle and ui/ux nightmare to most people still.

Software like Clip Studio Paint, SAI, and Krita have definitely taken a bite out of the digital painting audience for photoshop.

I'm not sure how good the alternatives are for photo editing/manipulation.

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Affinity Photo has some traction. They have several good products, and momentum started when Adobe went subscription and they stayed perm license (with a reasonable cost).

Affinity Photo (and their other products) are great. And for £25 with COVID discount is a no-brainer. An actual alternative to Photoshop (and InDesign/Illustrator).

GIMP is still an unusable mess. I've tried so many times but it's just too different to the industry standard.

The best change they made was add a single-window mode but it's still nowhere near Photoshop.

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