I find it's the reverse:
"You've gone incognito" doesn't mean what it says on the tin.
It means "You've gone incognito... from other users of this computer, not from us. From us you're still plenty cognito."
"You've gone incognito" doesn't mean what it says on the tin.
It means "You've gone incognito... from other users of this computer, not from us. From us you're still plenty cognito."
By that regard, you aren't buying Apples, you are buying "Golden Delicious Apples certified organic by the State of California and could contain random chemical that might cause cancer to you"
Still apples, but now you question whether they are truly edible or safe, which you used to assume about all apples
Now that it is known google can track you outside of stored cookies it should probably be relabelled to no persistant cookies mode and leave the idea of incognito. Using that word makes it seem like you are using tor.