More and more developers in big tech companies using Linux just expect it to work and aren’t interested in monkeying around with drivers and configs.. not to say they can’t, but why increase friction for your dev setup?
This is one of the reasons why the XPS 13 Developer edition exists. Guaranteed first party support for Linux.. you know the next kernel or major revision won’t Bork your setup... you can just focus on working within the env.
Offering a preinstalled Linux variant captures the market referenced above, and signals to tinkerers that this is a good platform to build on since all hardware is supported without jenky workarounds.
Alternatively, if you can’t make offering dedicated Linux installs an economically feasible thing, then perhaps offer a mirror or set of instructions to set up latest LTS builds of various Linux flavors, to indicate full compatibility? Because that is the real selling point. Knowing all of your hardware is supported as a first party product. That’s one of the biggest reasons why I chose an XPS this time around, and considered a System76 machine as well.
That said, I think offering Linux pre-installed would be very nice as a signaling function to attract technical-minded users.
This may be projecting myself onto others but I wonder if that's actually true, and I would indicate the Dell and Lenovo Linux options as evidence.
I personally run Linux on my laptop to reduce pain and time spent doing unnecessary maintenance - I run Fedora on a Lenovo and it works seamlessly. If I bought a Framework, it would be for upgradability and maintainability rather than for customisation.
I undertand in 99.9% of cases people just want to buy a laptop, turn it on and have it working. But I also think there should be an easy way to opt out of Windows enforced by law so that MS don't bang up numbers due to shady commercial practices.
FWIW, I'd be much more interested in your products as a solid platform for running Linux than whatever junk MS is including in Windows 10 this week anyway. But sometimes small issues can say a disproportionate amount about where a business really stands on some issues I care about, and things like having control over my own hardware and software for reasons ranging from longevity to privacy are high on my personal list.