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For those who are searching for a GA alternative that can also be used as app analytics tool be sure to check out https://splitbee.io

It also allows cookie-free tracking :)

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Self-hosted Matomo is a good alternative in PHP land. Being PHP it makes it pretty easy to deploy on a VPS and use it as analytics for all your projects. That also puts you in control of it's performance and impact on your users.

You can also use a server-log only mode which uses zero client-side snippets/pixels to do the tracking work.

https://matomo.org/matomo-on-premise/

Or even run it in a container anywhere. A while ago (when Matomo was named "Piwik") I had it running in a stateless containers (db was provided as a service).

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