I'm coming around to the idea that Google (and Facebook etc) need to be called out and held accountable for the "negative externalities" that come with their business model, the same as if a company was polluting the physical environment.

Google has turned much of the internet into a wasteland (there are examples as it related to news in the article but this is true for most content). They don't have to pay for this pollution, but it literally affects everyone in the world. The internet at this point is a vital part of people's lives, and when we see companies doing the equivalent of dumping chemical waste into it, we should more actively rebuke them.