120,000 spectators came to an outdoor stadium in Busan, South Korea, to watch StarCraft at the 2005 SKY Pro League final -- roughly 50,000 more than attended the Super Bowl in 2009. In Korea, Starcraft is the second most watched sport after Soccer. You can roll your eyes, but I think you are lacking in knowledge about this market. In some places, people do indeed believe that Starcraft is better than real sports.
http://www.pbs.org/wgbh/pages/frontline/digitalnation/virtua...