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A lot of great startups were engineered by non-"real professionals", meaning they had little to no formal training in software development and/or little to no experience developing software in a professional setting. A lot of SOP is learned along the way; it is not always so obvious at the outset.

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Correct, but I'd also like to point out the self-taught freelancers, small web dev shops, and/or hobbyist hackers that like to build things in a way that's comfortable for them. I wrote that in that way ("we're all starting to see") because it's something I've noticed in the real world (even here in the Valley) that is not necessarily common knowledge yet.

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