Social media should be a good thing.
The trouble is everyone associates it with Facebook + Instagram (and they both suck).
It's really hard for a new player to come into this crowded market, but I'm sure it will happen sometimes in the coming years. Zucky has brought nothing but toxicity, and hopefully, that will cost him in the long run.
What I'd like is something simple that would allow me to stay in touch with my friends, I don't want any reminders about "X posted Y", or "You might know Z" or whatever.