Great comment @ctdonath.. and exactly. Even if it's unintended too this 'issue' still happens, and slowly creeps up on companies. Palm mentioned at how they wanted to build the pre and then slowly kept adding wow-features and tricks to the list, until they realized that's what was wrong with their products already. Granted, I'm not a huge fan of the Palm Pre, I believe they did an excellent job in comparison to their past product releases where they solely focused on tech. specs & things the average consumer really didn't care about.
It's not guaranteed success either way, but making a product that "just works" in the your users eyes will give an advantage.