* Eat the costs because you're so wealthy you don't care (Apple, Google)
* Use the work of those who ate the costs (Waterfox, Icecat, Edge, Firefox-Fork-Of-The-Month-Whose-Only-Purpose-Is-To-Shit-On-Firefox-Lol-Palemoon)
* Find a way to actually make money (Firefox, Brave)
Needless to say, you entire lifeline being depending on Google when you're Firefox is horribly bad.