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> do the eaters care?

I got Applebee's because I know exactly what I'm getting everywhere on the country. If I got to an independent restaurant and get served something similar to Applebee's I'm probably going to choose Applebee's next time. If you can't differentiate yourself from a national chain with economies of scale you're going to be put out of business.

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During an enlistment in the US Navy I had the opportunity to visit many exotic (to me) foriegn ports. My goal was to explore authentic local food and culture, but inevitably, the buzz when I got back to the ship was the location of the nearest McDonald's. Some peple just crave consistiency and a "taste of home". Each to their own. If I've spent months to get half way around the planet, I sure as hell want to revel in the experience!

Different McDonald's around the world have different menu items. It's not so different as to make up for reveling in the experience, but it would be mildly interesting. You can see a version of this by going to https://www.pizzahut.co.in/, https://www.pizzahut.com.hk/en/order, different countries and see what they put on pizza.

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