> These are the online serfs who are completely unaware and will never become aware that their freedom and their money is being stolen by their masters, the lords of technology, who they serve unwittingly with their data and monthly fees. These are the instant messaging and cat video addicts whose only concern is that computers be easy enough for toddlers to use. These are the techno-toddlers who refuse to grow up...
Believe it or not there are plenty of extremely intelligent non-technical users who are aware of these issues. And comparing users who are unaware of these issues to toddlers (while at the same time comparing the cognescenti to rebel fighters, even if tongue in cheek) is incredibly obnoxious.
Google, Facebook, and Apple invest ridiculous sums of money in the interest of making their platforms accessible in just about every way you can imagine (and many more you might not). If you want to have a single hope that your message will be heard, you have to think about accessibility (of your message). In particular, don't make people feel stupid. That is the kiss of death in the business of winning hearts & minds, and it's also the number one reason why I personally avoid most free software (and related) activist circles.