How could it? Well you need the same level of zealotry and fundamentalism that Steve Jobs inspired in Mac users and then deliver products that capture that Zeal. Where you could not pry me away from a Mac for a decade until Windows created WSL 2 so is now bareable as a daily driver. Before that it was a decade of Linux, which was as good and useful as a Mac... just never bundled, marketed, all the quirks worked out, so it could be sold properly. What made Macs replacement for Linux was the community which made tools like Brew which would make it possible to install all the goodies you need for development. It seems all the software still gets developed by open source, and all the value is captured by Capitalists.
As Theil pointed out you need a monopoly, competition distributes which is not good for someone looking to maximize capital. But at the same time necessary for society, for what good is society without distribution. It seems he's basically advocating for working against society and everyone with money is like yes we need more of that.