I was going to post a similar reply, but the more I think about it, the more I'm not sure that we're going to get the old sense of journalism back. I'm not sure what the future is, but I don't think it will look like the past.
> Google and Facebook aren’t supplanting journalism - they benefit from it: while responsible citizens like you and me may prefer to read a news article rather than skim the headline or article preview and post a take on our timelines - I can assure you the majority of the “news”-consuming public definitely prefers the latter.
Google and Facebook are, for the reason you point out at the end: people only read the headlines. You never actually leave Facebook or Google. Facebook and Google are your source of news. We've just accepted that "news" translates to "headlines republished on Google or Facebook". We're having an existential crisis in journalism because Google and Facebook are supplanting the news.
More than all of that, though, is that I don't think people actually care about the news anymore, or the news of old anymore. There's not enough demand for balanced investigative journalism anymore. People are pretty happy with the status quo of grassroots efforts and extremely hyperbolic reporting (on both sides, it's not a partisan effort). I strongly suspect that if I asked 100 people to pick their favorite newspaper or news program and then asked them how they decided, I would get 0 responses that say "because I looked into it and they have the shortest record of inaccurate reporting".
Or maybe I'm just getting jaded as I get older.
Journalism is going to have to fundamentally change. We can legislate revenue to these organizations, but that's not going to force people to read them. Which is the root issue in many ways; people aren't reading them. The Fourth Estate is still dead if they exist but nobody pays attention.
We need a new way to keep people informed. Something that can pull people's attention like clickbait, but with a better quality of information. Perhaps if we can figure out a way to film news events in VR, that will have enough novelty to bring people back for a while. News about rocket strikes in Syria would be a lot more attention-grabbing if the news could make you appear to actually be in the street when the rocket strikes. Although I guess then we have to deal with the fallout of that; not to be a luddite but I have to wonder how close we can get to actually putting people in violent situations before it starts having similar effects to actually having been there.