How to pitch bullshit - Slides from a cynical talk
slideshare.net
slideshare.net
sadly no video capture available :(
The advice in here would have been helpful to the Google Wave team I think.
Communicating complex technical ideas is hard. Whenever we have an idea for a project, we see if we can sum the project up in a 5 or 6 word slogan. If we can't, it's too complicated and we ditch it.
(I say this as a fan of Wave btw, used it on many projects very successfully, exceptionally sad to see it go)