Ordinary people had little trusted data.
Experts had data from cruise ships showing a low infection fatality rate [1], data from the first quarantined cities in Italy showing 60% of asymptomaticity[2], data showing that the average Covid victim is 80 years old and has three comorbidities[3].
[1] https://www.nature.com/articles/d41586-020-00885-w [2] https://www.repubblica.it/salute/medicina-e-ricerca/2020/03/... [3] https://www.bloomberg.com/news/articles/2020-03-18/99-of-tho...