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I've been watching lots of regular morning TV after years of barely watching any at all, and freedom from choice can really be great sometimes. Even if the TV programming never is optimized to my specific needs, just watching it unfold is comforting and you realize there are valuable skills involved in curation for thousands or even millions of people.

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Only if you can take 5 minute long commercial breaks, for the same commercials over and over.

Is that not the same with Youtube? I'm looking at your Monday.com with the incessant pre-roll ad's over and over again. Scrolling through movies feels like the new-era of watching ads sometimes.

Is this not a perfect example of our endless thirst for dopamine? During ads what's the first thing we do - grab our phones to fill that ad time with dopamine.

A 5 minute ad could actually provide some respite from that dopamine hit by allowing you to get up and move around, make a tea and grab a bit of fresh air.

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