The "Lunar Gateway" is not planned to be in an orbit that would be optimal for any particular, expected lunar landing site, nor as rendesvous for a launch from the lunar surface. IOW, a different staging orbit would be better for any given descent and rendesvous. Stopping at a "gateway" first, too, costs more.
The only useful place for a "gateway" would be in low Earth orbit, with minimal cost to deliver fuel to, and useful for any destination except highly-inclined Earth orbit. Its value there is a result of the radically different character of Earth-launch vs. deep-space transport vehicles, being the natural point to transition between the two. Getting between Earth orbit and lunar orbit is, relatively, trivial, even for a crewed mission in an all-fired hurry.
Finally, the moon is a very specialized destination. There is no value in going or being there, beyond curiosity. Everything of practical interest or value is elsewhere, and a "Lunar Gateway" is useless for those.