I don't play games (as much) and have never played any of the Ultima franchise.

To answer your business-management-related question though, I am looking at the price of their stock over since 1990.

https://www.marketwatch.com/investing/stock/EA/financials

1990: $0.xxx

2000: $20

2010: $17 (valley between 2008-2013)(the global financial crisis?)

2015: $55

2021: $145 (there is a drop between 2018-2020 down to 100)

Whatever these guys are doing, judging from their stock price, it works. Shareholders like them.

Sales/Revenue filed:

2016: 4.37B

2017: 4.81B

2018: 5.16B

2019: 4.93B

2020: 5.47N

Cash cow...