Facebook’s ban on sharing Australian news stories hurting publisher traffic
niemanlab.org
niemanlab.org
If they really had to find a nice middleground with FB profiting from news consumption from within; they could have not put `og` tags on the page or asked FB to block metadata extraction. But asking for payment for links in search results or shared posts is just bad regulation.
That's not how the publishers see it.
The publishers see it as people just read the headlines and summary on Facebook, then never ever go to the actual web site to read the story.
It's similar to the way web site owners are unhappy with the way Google scrapes microdata from web sites and presents the information as its own content in those search side panels. It removes an incentive for people to visit the web site that actually created the content.
Facebook and the rest of the doomscrolling industry have trained people to think that "Reading the news" is just scrolling scrolling scrolling, rather than actually going to a publisher's web site to see what's on offer.
This is going to be a hot take but maybe it's because people have been conditioned to think that the articles themselves are often low quality clickbait offering little beyond the headline and stuffed with more ads than content. Quality of journalism and consumer trust in media has been declining for years.
But the web sites didn't get to be the way they are because people were visiting them. They got to be the way they are because people stopped visiting them.
People turn to specific sources because those sources provide coverage over hot issues, but what people are interested in are the hot issues, not Axios or Buzzfeed. Google and Apple's content aggregation is giving customers what they want.
Says who?
People have been picking their brands for hundreds of years. Some people would watch CBS News. Some would watch NBC News. Some would read the Houston Chronicle. Some would read the Houston Post.
Then when they wanted to drill down into something more specific, they'd look at Gardener's World, Birdwatching, Sky & Telescope, etc...
The all-you-can-eat buffet of information is a recent invention promoted as the be-all and end-all of "choice" by the people who make money off of low-quality information gluttony.
Drinking from a firehose is not the best way to slake a thirst.
I'm not sure people appreciate the balkanization of TV content either. The problem isn't that HBO does or doesn't make great hits, the problem is that the hot original content can randomly pop up in another content kingdom, and HBO doesn't have a stranglehold on relevance or hotness. The same is true with all these news outlets wanting individual subscriptions and "brand loyalty".
I think what people want is one Apple TV to rule them all.
Note, I’m not saying this is a good thing, just using myself as an example. And I am guilty of just skimming headlines most days.
But this is the problem publishers face. Facebook and Google, et al, provide news from publishers in a format that is good enough for most people. I don’t think they’re wrong for doing this. In fact, I think the onus is on publishers to be compelling enough to draw people in further. They may have one or two good writers, but they’re hidden in a pile of manure and ads.
FB is not entirely to blame for the position publishers find themselves in, but saying FB gives them free traffic is too generous of a take IMO. FB and others have worked hard to shape the internet as we have it today, where most traffic is centralized in a few “portals” to the rest of the web. Publishers need FB traffic because there’s few other ways to get it, and that dependency on FB is not unintentional.
Anecdotal, but what I see a lot of time is that people don't even read the news being posted - only the title, the preview and the text it was shared with and then jump into commenting. (Pretty much like what I'm doing here now :) ). Actually, I may have even seen a piece of research on this.
So at the end it doesn't seem like it's such a great business for the publishers.
Nobody is denying that it was in publishers' own interest to be linked to on Facebook. Indeed, the law only makes sense that way. Where economics or physics makes something impossible, no law is needed to stop it.
At issue is the power imbalance between Facebook and publishers. the latter is a group of many, who cannot coordinate because of prisoner's dilemma mechanics and maybe even antitrust reasons. The law is supposed to rectify this perceived power imbalance by external enforcement.
What is ridiculous is using Facebooks presence in Australia to tax an american sharing a link to another american based on the links destination.
A very good contention. Goes to bolster opposition to any link tax.
Note that having to negotiate extra surcharge with news publishers would make online even harder for smaller, independent websites, and (relatively) easier for large platforms. A link tax incentivizes centralization.
And the current excuse of "only large platform" is just that - an excuse, easily changed with a stroke of a legislative pen, once the precedent of link tax is established.
So regardless of the egalitarian ethos of the Web, the natural result of leaving the environment to invent itself is that there will be one search engine that basically everybody uses, one social network that basically everybody uses (and that one network might change from generation to generation).
IMO I agree any website should be able to opt out (or in) of Facebook if they like (i seriously doubt they would), and then everyone can run their own website.
The reasons it is nonsense to own exclusive right to a title
-It hamstrings communication about the work including both criticism and the ordinary business of civilization where we communicate things that we have learned with one another. The title is the only proper referent.
-It never stands in for the work itself unless the work is itself so trivial as to be not worth protection. For example [insert name] died that is all.
There is no reason to suppose one ought to be able to opt in or out of being shared on Facebook than one could opt in or out of being shared in an email or in a coffee shop.
Can you imagine going into starbucks and seeing a list of authors whose works were licensed to be discussed there.
A lot of people confuse there being a handle somewhere with the right to grasp it. Facebook being at a central point in many people's communication could pay the parties being discussed, so could your email provider, or your cellphone carrier.
Any of the above could allow parties to censor your communications at the behest of others like you suggested.
The fact that copyright is so adaptable as to readily be twisted into such ridiculous ideas is a good argument for throwing the whole thing in the trash.
I think this is a slippery slope on copyright enforcement, we have seen it getting ridiculous on YouTube. What if someone shares a screenshot of the article? and if we do this, are we not allowed to write dialogue exchange from movies in social media posts as well?
For facebook most of the time when it creates a screenshot to show next to the title in a share results in 1 or possibly many views driving revenue for the linked site for a small increase in bandwidth.
For example their site gets pulled once and read a dozen times.
Probably no different than someone photocopying a newspaper article in a library.
One of the colleges I went to had pretty strict rules about that posted right above the copy machine.
Can you copyright 10 words? What about 5? 1?
What did your research turn up?
The publishers adding OG tags is a coping mechanism, not an invitation.
And there are a lot of other ways that OG metadata gets used besides social media.
This is like if politicians were shocked that raising cigarette taxes resulted in a drop in cigarette sales. FB now has an explicit monetary incentive NOT to allow news in AU and it is a direct result of government actions.
I wouldn't bet that banning news will reduce the noise. Instead I think it will create a vacuum for even worse noise to fill.
I follow ~60 people on FB, most of whom I know IRL. I'm pretty ruthless in unfollowing those that are noisy with memes or other junky stuff.
I'm also conservative with the groups and pages I subscribe to.
You have the controls to curate what goes into your Facebook feed. So the, "So much better," remarks feels like someone flailing around fecklessly when they actually have the power.
Anecdotally I've noticed very little change in my feed since the change here in the Antipodes.
Just look at Twitter.
So yea, it may actually make it better. FB considers "engagement" as all-important. But engagement occurs most frequently when someone sends out a controversial news article. It devalues the service and makes it a less enjoyable experience.
they go back and forth, at their convenience, on whether or not taxing things causes less of the thing to be produced.
It causes less to be consumed and this is part of New Zealand’s strategy to make the country (tobacco) smoke free. The numbers shown below are a little misleading as the black market increases as the tax rises, as the link notes.
‘The collective impact of the initiatives that make up New Zealand’s tobacco control programme, including tobacco excise tax, is having the desired impact on smoking rates which are trending down. Among Māori, daily smoking prevalence fell from 39.2 percent to 37.7 percent (1.5 percent) between 2006/7 and 2011/12, but during the period of annual tobacco excise increases they fell from 37.7 percent to 31.2 percent in 2017/18 (6.5 percent) –a substantial acceleration in the decrease in prevalence.’
https://www.health.govt.nz/system/files/documents/informatio...
obviously. and yet politicians forget that when they're not talking about sin taxes.
> If this shutoff continues, I’d imagine that the more dedicated news consumers might adapt in ways that are, on net, positive for publishers. Maybe they go to a newspaper’s website more often, or they sign up for a daily newsletter to get their fix.
It does go on though.
> But the casual reader of news on Facebook — and that’s most users, given that news stories make up only about 4 percent of the typical News Feed — might just skip out on news entirely.
Time will tell whether this ends up a net win for publishers. Not only in terms of traffic/revenue but quality of journalism, ie freedom to post non-clickbait articles.
It was win for the big guys, and loss for smaller publishers that I’d get exposed to occasionally via FB algorithms. And given the polarization of the press overall, I think that it also made me more polarized, just due to limited sources I utilize, that are doing same clickbaity and outrage fueling stories on their webpages, as clicks matter everywhere, not only on social media.
I'd be interested to see how this would play out over a timescale when folks get used to going direct to news sites for their news? //*using the term news lightly, of course
That's the main problem for them. They are missing right from the place where people socialize, debate, tag and search. They are hanging from a thread, it's only when people intentionally seek their news that they will get to display them. Maybe that will show how much people care.
The implication of this rule is that FB is the one benefitting from the sharing of news on their site, and by giving FB an out (letting them simply ban sharing of news links) they had a chance to forego that 'benefit.' They took it, and lo and behold, FB isn't hurting but the news sites are suffering.
Australia should've just taxed Facebook directly and funded the news sites with grants based on that revenue if they wanted the government to rescue publishers. This move really reveals who benefits the most from news on Facebook, and surprise, it's not Facebook.
Yes, one or two sites, not the whole press. Newspapers will get to see how much people really care about their content.
Its never been easier to share your perspective online. We are only barely now trying to make it a little harder to share evil and crazy and I think we aren't near done.
Will countries also end up asking rss readers to pay for the content they give?
Not saying I don't agree with the premise of the article, for sure this hurt the publishers initially -- but data is suspect / weak anyways...
It'll take time for ppl to adjust their habits and start picking what news sites they're going to visit, if at all. or start using twitter or reddit or something to find links to news. The whole mess is so stupid
Content creator posts content on their site that they own and pay to operate. Mega-3rd-party shares links of this content, sometimes posting blurbs from this content, driving traffic to Mega-3rd-party site and (to a much lesser extent) boosting traffic to content creator's site. However, Mega-3rd-party site also derives revenue from this by extracting information from user behavior and user interests, enabling them to improve ad-sales.
Am I misunderstanding something? Why is everyone here so pro mega-3rd-party?
Another question is this similar to remixing in the music industry? Feels like royalties in a twisted kind of way.
Taco bell's defined benefit in the situation is selling 100 tacos.
The content creator's benefit is 100 clicks.
People are pro facebook because allowing someone to force others to pay to link to you presupposes controlling interpersonal communications for the purpose of monetization.
It would be such an ill turn that removing copyright entirely would be preferable.
It's like if someone was planning on murdering Zuckerberg they would suddenly be the bad guy even if you hate him.
But I also hope it stays this way. News on FB is like crack for the older generations just getting their first taste of the firehose of content that is the internet. It's making so many people absolutely insufferable and worse, misinformed, and I can only imagine that it's generally hurtful to society because of this. Young people aren't immune, but they certainly have an advantage by "growing up" with the internet, and learning some survival skills along the way.
Don't like Facebook sharing news, or as of now, blocking news? Then don't use Facebook, they created their platform, they should be allowed to do however their please, after all, it is stated in ther ToS that they can do pretty much anything they want.
/s If not obvious at first. I am merely pointing out the hypocrisy how people are willing to defend Apple on the same grounds they bash Facebook for.