first, this is very obviously because they noticed cloud operators are offering these RTX cards and they do not have a 10x-the-price-enteprise-quadroRTX yet.
what they think will happen:
they will blame miners for their production issues, make RTX cards less attractive for cloud operators, sell a truck load of quadro cards to them while offloading RTX cards to actual gamers who then generate revenue in other ways (they do not have those free game bundles deals for nothing)
What will happen:
nerf cards, lose sales for gamers and ML startups.
impact production lines even more with multiple models, lose sales for cloud operators.
cause actual miners (not their strawman 'oh the prices are up' for their production issues) to either reverse engineer the drivers, or just keep the old drivers running and buying the now-cheaper RTX cards, compounding the production capacity.
game studios that started to use those features to speed up crowd AI etc will just slap a "AMD Recommended" on their games.