This is a little rich from an economic analysis which curiously fails to mention that Texas has a deregulated market based option which many consumers use: Griddy.
Griddy is in the news [0] because they actually had to tell customers to stop using them in the middle of this crisis because they had to raise bills thousands of times higher overnight in many cases.
Maybe, just maybe, deregulation is not the answer here.
[0] https://www.houstonchronicle.com/business/energy/article/Tex...