I see, I missed that. Either way, I see no real purpose for adding electronics like this to a gun asides from range training tools. It just becomes a liability in a real situation.
Yeah, it's obviously something of a toy and marketing gimmick (and I'm not sure how much of it is “marketing the actual product” and how much of it is a concept-car-like piece to draw attention to the company more than or instead of selling the particular product.)