"Musk said there will be plenty of bandwidth in areas with low population densities and that there will be some customers in big cities. But he cautioned against expecting that everyone in a big city would be able to use Starlink.
"The challenge for anything that is space-based is that the size of the cell is gigantic... it's not good for high-density situations," Musk said."
https://arstechnica.com/information-technology/2020/03/musk-...
Essentially, it's not aimed at people that live in cities and have access to other alternatives.