My most important message to everyone reading this is that it's not intended to compete with properly implemented wireline based services. It's going to absolutely blow away consumer-grade highly oversubscribed, bottom of the barrel ku and ka band geostationary satellite services (hughesnet, viasat in the USA, xplornet in Canada), and any WISP that can't keep up with a 150 Mbps figure.
And eventually for really hard to reach places in the developing world, and much of the same offshore/aviation/maritime industry that right now pays tons of money to Inmarsat.