It's a law that's either written by media lobbyists or people unfamiliar with technology. Potentially both at the same time.

If the news organisations want people to pay for news, they can change to a subscription model and put their content behind a pay wall. Many companies already to this: I myself pay over a hundred pounds a year for the Economist for their excellent reporting. The old establishment needs to understand they're not special, and if they want people to pay for news they need to provide content that's worth paying for, just like everyone else.