You might have read our previous article "Don’t raise money. Don’t hire. Don’t build. Sell." There is a bunch of caveats to that advice. Hiring is not categorically bad. Once you have built a running engine with a semblance of a product-market fit, it does make sense to scale it. But how do you do that? We looked at the cases of two startups to see how they solved their issue in efficient (and cost efficient!) ways.