>Wholesale electricity sold are near the $9,000-per-megawatt hour maximum in power markets across the state Monday as the system struggled to meet demand, according to ERCOT.
Why bother spending millions on preparing for a once in a century event when your upside is capped? This is further compounded by the wholesale rates not being passed to consumers, which removes a lot of backpressure from the system. If turning on the heater costs $100/hr to run you're going to find alternatives (eg. co-habiting with your inlaws).