Does it matter ? I go to amazon.com, I give my money to Amazon, I receive a package from Amazon, so for me (and the average user) the one selling me a counterfeit is Amazon.
Does it matter ? I go to amazon.com, I give my money to Amazon, I receive a package from Amazon, so for me (and the average user) the one selling me a counterfeit is Amazon.
The marketplace thing only kinda works if you have "dedicated" or "focused" or "themed" sellers that functioning within clearly defined niches/segments. Instead, you get a seller that randomly sells 15 kitchen towels, 3 garden ceramics, 50 woodwork jigs (really only 5, 50 variations), and 1 food product. Next thing you know, I'm searching through 50 pages of "school supplies".
As a buyer you have no control over this and Amazon does their best to be opaque and not allow buyers to publicly flag issues beyond a return and refund because it would reflect poorly on Amazon's image and make them look like peddlers of cheap knockoffs.
If you can't do the due diligence of even reading the one word that declares from whom you're buying then yes, it matters, it is your fault to be that careless.
I'm buying from Amazon. From my point of view the other company is not more than a supplier.
If I am the one at fault is not really the point. I will learn my lesson and shop elsewhere, in the end it is Amazon that suffers: if I shop from a big brand's website I expect them to be the ones to do the job of filtering out the crap, not me.
(And this is not even taking into account the issues of amazon commingling the inventory and not fighting properly the fake reviews)