Just realized that the post author submitted[0] it hours before I did, but it didn't come up in search because it was dead at the time.
This is sad because Will writes great posts[1] and great software[2], but somehow his submissions mentioning Rich tend to end up dead. Would it be a case of bad project name for HN titles?
[0] https://news.ycombinator.com/item?id=26147831