If it was easy, everyone would be doing it! There are 5-10x as many jobs in design/eng compared to biz dev/product mgmt/mktg.

In business, if you don't have tech/startup experience I would argue it's harder to make the jump to it. You limit your options pretty quick if that's what you ultimately want to do.

You might find this post I wrote a while back useful: http://estromberg.com/post/4778188872/how-to-get-a-job-at-a-...