"If you live in the U.S., you can't really understand their power," says Paul Jacobs, CEO of chipmaker Qualcomm

Very well said ... i guess north-american critics sometime have difficulty in understanding emerging markets and the brands that are popular there - the power of those brands and the market itself is greater than the rest of the world combined ... whoever wins these markets (emerging and yet-to-emerge) will be the ultimate winner (in long term of course).