My current work on a visual programming compatible language also uses this strategy for meta programming, so I’m very familiar with the academic literature. It certainly seems that Zig got this right and is doing well implementing it in a way that is usable and understandable.
MetaML certainly does seem to be similar to Zig, although the one paper I've now read thanks to your suggestion (https://www.sciencedirect.com/science/article/pii/S030439750...) does not mention introspection and type functions, and another commenter here suggests that it is, actually, referentially opaque.
1. It is referentially transparent, i.e., unlike Lisp, i.e. nothing in the language can distinguish between `1 + 2` and `3`. This means that the semantics of the language is the same as if everything was evaluated at runtime, and the comptime annotation has no impact on semantics (assuming syntax terms aren't objects and there's no `eval`).
2. It supports type introspection and construction.
3. It doesn't have generics and typeclasses as separate constructs but as applications of comptime.
I think 3 is unique to Zig, but I wonder about 1: is it possible in MetaOCaml, as it is in Lisp, C, C++, Rust and Haskell -- but not in Zig! (or, say, Java) -- to write a unit `m`, such that m(1 + 2) is different from m(3)?
One that comes to mind is Terra: http://terralang.org/
In retrospect Terra seems a clear precursor to Zig (though I don't know if it was a direct influence).