He presents himself somewhat as just some geek who happened to write about it - you know, one of us - I think as a marketing thing. So now it's biting him back. I think that's OK; the main thing is it worked.

But apart from his weird material, and although it's a matter of personal taste to some extent, he is really really good. He has a great voice; the melody and guitar are effective folk/pop; the bizarre lyrics at times are a vehicle for guerrilla poignancy. e.g. I Crush Everything http://www.youtube.com/watch?v=2RFEzpUsUBk (starts at 0:30)