Individuals do it just as much, most easily visible on Facebook and Instagram, but also in other non-Internet interactions.
Individuals do it just as much, most easily visible on Facebook and Instagram, but also in other non-Internet interactions.
Whether it's water, shoes, or software, they're keen on 'using the right language to make us happy' and how that lines up with actual practices if often a different thing.
Also - it's used internally at companies as well. Everyone wants to think they are doing some kind of 'good'.
It's a weird artifact of a few modern companies in countries where culture is variable or the rules are less established by society, so you see this more in the 'New World'. Or rather, I should say, it's just more apparent there. 'Old World' companies do this but in much more traditional ways.
It's complicated and also easy for young people to get 'too skeptical' - I find this happens when at the age we start learning the world isn't as nice as we were taught growing up and then flip to cynicism. The reality is that it's always grey and it takes actual insight to try to make any sense of it.
Anecdotally, all the people who keep their head down and stay modest don’t advance politically. Tooting your own horn is basically a requirement.