Who calls it that? I've seen a comment or two before, but certainly not "everyone" calling it that. It's a nice analogy that probably could be stretched way too far, as these things go.
Are the causal links clearly _known_ or correlation shows that the link may be identifiable?
> It’s criminal that medical establishments are controlled by pharmaceutical companies and establishment media spreads prescription drug propaganda.
Hmm... this sounds like conspiratorial thinking. Do you have evidence of this, and if it is the case, a reason why this status quo is worse than other alternatives?
> Everyone needs to do their own research about gut health and direct impacts to physical and mental health.
Why? Wouldn't it be more reasonable for scientists to research, work towards consensus, then report findings, rather than duplicating the fixed costs of setting up laboratories and health testing facilities in our garages? Considering I did this, what is the likelihood I find a stronger connection or novel fact about certain microbiota that inhabit my or my families' bodies? Or perhaps you're being less precise in your terminology, and you're advocating that people study scientists' research rather than conducting wetlab studies. Could you clarify?
Analogously, we should also all study the universe, but few advocate for all to build radio telescopes on their available rooftops.