Two pages does not imply it's easy. It implies it's elegant, which probably requires a fair amount of effort.
I would have written a shorter letter, but I did not have the time.
https://www.npr.org/sections/13.7/2014/02/03/270680304/this-...
Personally I feel that the mathematician should have used smaller font. Could have gotten it down to one page.
Clickbait is anything that gets you to click on an article. In some cases, it can be good clickbait and an equally good article and in other cases it can be bad clickbait where the title states facts but the facts are misleading or require a specific interpretation or need more context or don't accurately describe the essence of the article.
Thinking about it some more, that also applies to "alt-right", "SJW", "Nazi", ...
The closest I get in my career is striving for the simplest approach to building something in software, which is not all the easy path. The easy path always leads to complexity -- just look at any enterprise software project that's more than a year to two old.
I find the process of striving for simplicity gratifying and reading this article about similar -- but much longer process -- put a smile on my face.
The hardest thing in the world is to explain something in a simple way. With two pages - I say: Bravo!