"Embrace, extend, extinguish" has never been uttered in any conversation I've been part of at Amazon. It simply is not part of the philosophy, or culture. We obsess about customers, and customers do not like the things that they depend on, like open source software that they've built their business on, to be damaged.
Rather, they want to do more with open source software all the time. And many want to find ways to get off of software that is constraining them, or causing unplanned stress or surprises when their costs suddenly change due to arbitrary license changes.
The promise here is to customers, and customers tell us that community-led open source software development is better for them. And this is no surprise. As a software developer, and a long time FOSS advocate, I believe it too.
By listening attentively to customers, I believe we will continue to build a business that we, and our shareholders, will be proud to be a part of, and will provide long term growth.