In my most recent case I received such a packet 6 days after the date they said they activated the service. I called the same day and told the agent I wanted to cancel my trial subscription, citing specifically that I did not want the service and refused the terms of the agreement. The retention script (which is the same no matter which agent you talk with) is, "well you can keep the trial going and it will just expire", and repeat it several times. You have to be persistent and use the language "cancel my subscription", or you will get nowhere.