> Everyone is interested in shaping the world we live in. Driven people probably more-so than average.

yes, so imagine a driven person who wants to solve the food waste problem, and there are two choices:

Food Savers A who is focused on developing a method to extend the shelf life of fruits and vegetables.

Food Savers B who is less focused on developing a method to extend the shelf life of fruits and vegetables.

Food Savers A is much more likely to solve the problem. it's the one that the serious, driven person would choose.