The negative impact of this goes on his shoulders where the positive responses from this get passed off to someone else who is outside the blast radius.
Stuff like this is the norm when sales is viewed as an extension of marketing ("we need more leads") and not as a function that helps companies coordinate the evaluation and purchase of software ("we need to find out if this is the right fit for them") and the ones who pay the highest price are at the lowest levels when it's executives who are giving the orders.