It’s a good watch, including FLIR performance analysis, Fourier analysis of bearing noise, and more.
In summary it’s definitely more engineering porn / extreme overkill than marketing bs.
Dyson's very into moving air in creative ways and blowing through holes. They definitely seem to be the best at it and are very good at it, but they're just playing with an artificial constraint. No one says you have to be able to see through your hair dryer or air purifier. You could make much more effective or cheaper products without those constraints. Just people think they look cool, so they're willing to pay a premium for the weird, "futuristic" Dyson product over the boring normal product. That does make it seem like largely marketing though.
Or, as some journalists found, just squeeze the bag in your hands and get more juice out of it than the Juicero did. You know you've over-engineered your product when it's that hard to get something that simple right.
People spend way more money for decorative things that have no functional purpose at all.
So you have products that are marginally better (because those people 100 years ago were smart too and they have not been completely sitting on their laurels) because it uses modern technology and design informed by modern aerodynamics and the like, but is expensive because it doesn't have 100 years of cost optimization behind it.
Worse, you have products that have 6 months of heavy cost optimization resulting in high precision high power motors mounted in flimsy plastic cases that break the first time you drop them.
Thanks, homie.
In the actual consumer marketplace, luxury is more about exclusive high priced varieties that look different than it is about superior functionality.
People seem to be eternally shocked by this like we're living in some real life version of groundhog day. Almost as if believing consumers actually aren't infinitely rational utility maximizing automatons is some kind of impossible leap of faith.
Sorry, everything is absurd and there's nothing you can do about it.
He has some interesting discoveries like how they make plastic feel like metal but overall the vibe I got from it is the product does not match the price.