They are also popular enough, and have been around long enough, that there is an "ecosystem" of third party replacement filters that are affordable and capable.
The sound of the Coway is also quite nice for sleeping in our opinion. It's a quiet "whoooosh", not grating at all.
Given the observed longevity of the Coways, I suspect they are actually cheaper than "DIY box fan" solution after a couple of years if you're running them 24/7. Sure, you can get a cheap box fan, but you'll be lucky if it lasts 6-12 months running 24/7 while trying to suck air through a filter.